Online Holiday Sales Don't Disappoint, Especially on Mobile
Holiday sales aren't disappointing, particularly on mobile, with U.S. Cyber Monday sales of $6.59 billion setting a record as expected (see 1711270057) as the highest volume online shopping day, Adobe said. Mobile shopping spend exceeded $2 billion for the first…
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time Monday, Adobe said, with smartphones having become the “de facto device” for mobile shopping, with 37 percent of retail visits and 21 percent of revenue, Adobe said. The Nov. 1-27 holiday period brought in $50 billion in online shopping revenue, also up 17 percent like Cyber Monday sales. Conversion rates on smartphones were 3.5 percent, up 10 percent from last year. The National Retail Federation reported 63 percent of smartphone owners used mobile devices to make holiday decisions, and 29 percent used their phones for purchases.