Sony Applies for US Trademark Registration of ‘8K HDR’ Logo
Sony applied Oct. 6 to register a black and gold “8K HDR” logo as a trademark, Patent and Trademark Office records show. The logo “consists of a gold hexagon with 8K appearing within a black five-sided polygon in the upper…
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half in stylized gold type and HDR appearing in stylized black type in the bottom half,” said the filing (serial number 87636915), which lists no foreign-equivalent application. In Japan, NHK is working with Sony and other tech companies to prepare for the debut of 8K Super Hi-Vision broadcasts in time for the July 2020 Tokyo Olympics (see 1709150067).