Analyst Has Questions for Pandora as It Awaits Effects of SiriusXM Investment
Pandora’s "path to sustainable profitability remains clouded,” Dougherty & Co.'s Steven Frankel wrote investors before Pandora’s Q3 earnings call. The 20 percent investment from SiriusXM (see 1709220042) led to a “wholesale housecleaning” of management, a shift away from the premium…
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on-demand offering and renewed focus on the legacy advertising-supported business, the analyst wrote. His questions include what tactics Pandora will use to re-engage listeners and drive up listener hours for the ad-supported business; how the company will bring in new users; whether new, nontraditional content -- This American Life and Serial -- are finding an audience; and whether the company will renegotiate deals with labels after "slower-than-anticipated ramp of its subscription business.”