Holiday Sales of Tech, Smartphones to See Little Change Even Amid Popularity, CTA Reports
CTA predicts 2017 holiday tech spending will be up 1 percent to $96.8 billion from 2016 vs. 3.8 percent in Q4 2016 and negative 1.8 percent in 2015. Steve Koenig, senior director-market research, told us Wednesday at the group's conference…
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(see 1710110063) that "what makes robust tech spending growth challenging for 2017 is the comparison to a very solid 2016 season." Smartphone volume will be "mostly flat against a backdrop of lower prices," Koenig said. “We’re even seeing on an annual basis, not just holiday, very moderating growth” in screen devices, he said. Data mining will play a more prominent role, and consumers will see more targeted marketing, said Koenig. A much-requested gift will be smartphones (8 percent), and 128 million adult gift givers plan to buy communications devices including smartphones (27 percent).