Google Plays Catch-Up to Amazon, Says Analyst
Google’s launch Wednesday of smart speakers (see 1710040055) gives it “rough parity” with Amazon at the low end, but it’s still at a “competitive disadvantage,” reported IHS analyst Paul Erickson Thursday. To keep its e-commerce rival in check, Walmart on…
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Thursday announced a promotion on Google Home products bought through Google Express. Despite “long-term ecosystem advantages for Google Assistant” in the Android mobile space, penetration of Chromecast built in and its presence across platforms, Assistant is “outgunned by Amazon in growing its footprint in the home,” Erickson said. Google’s target with Home Max, Erickson said, seems to be Sonos, which announced an Alexa-based Sonos speaker Wednesday, with Google Assistant compatibility to come. Pressure is on Apple “to perform with HomePod and Siri,” said Erickson.