NRF New Report Finds Big Mobile, Online Effect on Shopping
A National Retail Federation new quarterly report shows smartphones' effects on shopping, Katherine Cullen, NRF director-retail and consumer insights, told a news conference webcast Wednesday from the group's e-commerce show in Los Angeles. Toluna Analytics canvassed 3,002 U.S. adult consumers…
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in late July, finding much consumer research on products happens earlier via online and mobile, she said. Customers are coming through the door “with information, they know their options, they often know where they can find the best price, they know where else they can buy," she added.