Video Makes Up Most On-Demand Music Streaming Time, IFPI Reports
Video streaming makes up 55 percent of on-demand music streaming time, the International Federation of the Phonographic Industry reported Tuesday. Paid audio streaming was 23 percent and free audio streaming 22 percent over the past six months, said IFPI. The…
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music industry’s “value gap” remains the biggest threat facing the music world today, said CEO Frances Moore. Upload services are used heavily by music consumers but don’t return fair value to those investing in and creating the music, said Moore. Wide availability of unlicensed music remains a challenge, with 40 percent of consumers saying they access unlicensed music, said the report. Copyright infringement is “growing and evolving,” led by stream ripping, IFPI said. The percentage of music listeners who engage in licensed audio streaming rose to 45 percent, from 37 percent in September 2016, IFPI said, and on average, consumers listened to music in four different licensed ways. For teens, 33 percent paid for their own music subscription (compared with 63 percent of paid audio streamers aged 16-64), and 36 percent were part of a family plan (vs. 22 percent of 16-64-year-olds). Of the 87 percent of music consumers listening on to the go, 68 percent listen to broadcast radio and 35 percent listen to internet radio. U.S. smartphone music listening reached 63 percent vs. the 54 percent in the first six months of 2016, highest among 16-24-year-olds at 84 percent and lowest among 55-64-year-olds at 30 percent.