LG May Back HDR10+ and Dolby Vision, Point Man Says
There’s a “big chance” Dolby Vision supporter LG Electronics will support Dolby's proprietary high dynamic range technology and HDR10+, the dynamic-metadata tone-mapping platform Fox, Panasonic and Samsung plan to start licensing as an open, royalty-free HDR format (see 1708300040), Ken…
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Hong, LG’s chief global spokesman, told us Thursday at IFA in Berlin. “We do a lot of things that we really don’t communicate that much,” and Active HDR is one, he said. The “consensus” within LG on Active HDR is that “we have something, but is it significantly better than what's already out there, that is more likely to become an accepted standard?” Hong said when we asked if LG considered promoting Active HDR as an open industry standard for enhancing the static metadata of HDR10. “I don’t think the people who are responsible for Active HDR think it is.” That the HDR10+ platform will be licensed as royalty-free “is great, but it’s got to be good,” said Hong.