‘Widest Deployment Possible’ Sought for HDR10+ License Program, Fox Executive Says
Monday’s announcement that Fox, Panasonic and Samsung will form a licensable certification and logo program built around Samsung’s HDR10+ dynamic-metadata high dynamic range platform (see 1708280018) was “definitely an attempt to give the industry an option for an open standard…
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that could be further developed and one that’s royalty-free.” So said Danny Kaye, Fox Film Corp. executive vice president, when we asked him after Panasonic’s IFA news conference in Berlin Wednesday whether the HDR10+ licensing program was meant to give the industry an alternative to the proprietary, royalty-bearing Dolby Vision offering. Fox, Panasonic and Samsung will seek wide deployment of the HDR10+ licensing program once license terms are announced publicly at CES, Kaye told us. “We hope everybody adopts it,” he said. “That’s the intent of something like this with an open standard, to get as many device manufacturers, chip manufacturers, content providers, as possible, and that’s what we’ll try to attain.” The “ease of authoring” content with HDR10+ will lead to many more HDR films “becoming available” than previously thought, said Michiko Ogawa, who runs Panasonic's home entertainment business.