Electric Jukebox Launches 'Family Friendly' Music Streaming
Electric Jukebox launched the Roxi music-streaming set-top box and service Thursday in the U.S. and U.K. targeted to families not subscribed to a premium music service. The set top, the size of an Apple TV, is Android-based, “but you wouldn’t…
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know it was Android,” Electric Jukebox CEO Rob Lewis told us. Roxi is more “an appliance” with its closed ecosystem, said Lewis, saying the company wants to ensure only appropriate content is offered. An alternative to Spotify, Amazon Music, Apple Music and Sonos, the device adds music-based activities such as games, karaoke and playlists from celebrities. Library titles number in the tens of millions, “essentially the same as any premium subscription service,” he said, saying the company has rights agreements with Universal, Sony and Warner, along with the major independent labels.