Harman Hopes to Show Drivers Data-Sharing Benefits of Connected Cars
Harman hopes to show drivers benefits of data sharing with connected cars, General Manager-Cloud Services Steve Surhigh told a recent demo event in New York. Personalization is a major benefit of the company's platform, which combines terrestrial and satellite radio…
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and streaming services and recommends music. Data also can be sold to market researchers such as Nielsen or J.D. Power, he said. “We can track the individual radio stations people listen to down to the microsecond.” The platform can throttle the amount of data coming in, increasingly important as higher bandwidth networks proliferate. It collects about 50 megabytes of data monthly per vehicle, said Surhigh. “We try to keep that payload down because ultimately somebody is paying for that bandwidth.” Surhigh said in most global regions, there’s an opt-in program for information sharing: The company is trying to make the two-way data channel a “win-win-win for all the parties at play here."