BBC Study Finds VR Dazzles — at First — and Most Are Unwilling to Buy
BBC research into virtual reality found most are dazzled by their first “in-home” experiences, with other reasons likely keeping most from buying, the broadcaster said Friday. The VR industry risks “another trough of disillusionment” if it doesn’t find “consistency between…
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the currently fragmented hardware and software experiences,” it said. For those who have experienced VR, “the hype is understandable,” Tim Fiennes, senior market analyst-audiences, blogged Friday. BBC teamed with Ipsos Connect in the study. Most U.K. teen and adult study participants saw their first VR experience as having “far outstripped" lowered expectations, he said. “Headsets will get cheaper and more content will be made.” To be successful, “it needs simple, intuitive and consistent interfaces, better curation and content discovery,” and a big supply of quality content, he said. After three months, participants mostly wouldn't buy headsets, often citing hardware problems, Fiennes wrote. Content was a bigger impediment, he said. It’s by no means “a given that all technology becomes mainstream,” he said. “Think 3DTV.”