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Consumer Watchdog Report on 'Deceptive Pricing' Is Misleading, Amazon Says

An Amazon spokeswoman called a Thursday report by Consumer Watchdog alleging deceptive pricing (see 1707070048) "misleading." The company is "obsessed with maintaining customer trust, and work[s] hard to provide meaningful reference prices," the spokeswoman emailed us. Amazon uses "a variety…

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of systems to validate reference prices provided by manufacturers, vendors and sellers against actual prices recently found across Amazon and other retailers.”