Smart Home Awareness Still Low But Rising, Conference Told
Smart home services company Vivint sees signs of industry acceleration, said Matt Eyring, chief strategy and innovation officer, during a keynote at a Parks Associates conference Wednesday in Burlingame, California. Vivint has been doing in-home and phone-based sales to explain…
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to consumers what smart home can do for them, now also with a Best Buy partnership, he said. At this point in smart home awareness, which Parks pegs at 30 percent of broadband households, companies need consultative selling, Eyring said. He compared his company's partnership with Citizens Bank giving consumers options to pay for smart home features to the model of buying a smartphone: “The iPhone was a business model innovation as much as it was a product innovation, which was getting a supercomputer into your pocket for $100 a month, and not $1,500 upfront.”