Awareness, Pricing, Value Called Obstacles to Smart Home Adoption
Shifting the smart home buyer to mass-market consumers, creating increased interoperability among devices, and monetizing data are challenges, said panelists at Parks Associates' Connections conference Tuesday in Burlingame, California. About a tenth of consumer tech products today have some degree…
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of connectivity, said Parks analyst Tom Kerber. Product ecosystems “need to be more open” to products and applications that provide a “seamless user experience,” said Kerber. Safety and security continue driving consumer interest in smart home adoption, said Parks analyst Brad Russell. About a quarter of all U.S. broadband households own at least one smart home device, Russell said, but only 12 percent own a smart home system. More than 442 million connected consumer devices will be sold in the U.S. in 2020, said Parks data released Tuesday.