More Time Spent Viewing Nonlinear TV Than Traditional Content, IAB Reports
The Interactive Advertising Bureau said 56 percent of U.S. adults own a smart TV. Fifty-four percent of time spent watching TV is dedicated to viewing something other than traditional linear content, IAB reported Wednesday, based on a survey of 802…
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U.S. online adults March 17-24. The largest share of nonlinear viewing time is spent streaming digital video, 20 percent, DVR-recorded content at 15 percent, VOD at 6 percent and downloaded video, 5 percent. ABI Research reported linear 24/7 streaming video services including DirecTV Now and YouTube TV are boosting uptake of streaming media devices, projected to reach 56 million global shipments in 2022. By then, all streaming video players will be 4K, up from 35 percent of North America shipments forecast for this year, said analyst Sam Rosen. “Video streaming services are increasingly becoming a replacement alternative" for traditional pay-TV services as operators partner with third-party over-the-top players or offer stand-alone streaming services, such as Dish Networks’ Sling TV, said analyst Khin Sandi Lynn.