Voice Control Awareness High Among Amazon Customers as Category Grows, Say Reports
Some 10.7 million U.S. Amazon customers have an Amazon Echo device, reported Consumer Intelligence Research Partners Monday. Awareness is 86 percent, up from 61 percent in the prior year, said CIRP, and from 20 percent as of March 31, 2105,…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
the first full quarter following Echo's introduction. The installed base continues to expand, with 25 percent growth in Q1, said analyst Mike Levin. Meanwhile, just over 10 percent of U.S. broadband households have adopted a smart speaker with a voice assistant such as Amazon Alexa or Google Home, Parks Associates reported Monday. Parks predicts the category will ship more than 50 million units by 2020.