Viacom Starts Global Product Development Group
Viacom created a global product development group charged with creation of multiplatform products, with a particular focus on video content, it said in a news release Tuesday. Viacom said the group will come up with a strategy for digital applications…
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and websites for various Viacom brands, with its first task being expansion of Play Plex mobile apps suite to various markets, creating a global VOD presence. Dan Reich, most recently senior vice president-multiplatform product strategy and development, will lead the group as senior vice president-global multiplatform products.