Cord-Cutters, Cord-Nevers Diverging on Programming Preferences, GfK Says
Cord-cutters and cord-nevers eschew traditional MVPD service but differ in programming and over-the-top preferences, GfK said in a news release Monday. It said its triannual Cord Evolution survey found four of the 10 top streaming shows among cord-nevers -- who…
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have never subscribed to a MVPD service -- aren't widely watched by cord-cutters -- who used to but no longer subscribe. It also said cord-cutters' 10 favorite shows all are Netflix programming, while three of the 10 favorite programs of cord-nevers are found on Amazon or Hulu. It said Netflix is cord-cutters' most-popular streaming service, but YouTube tops Netflix among cord-nevers. It said 60 percent of cord-nevers are "very satisfied" with their TV access, compared with 50 percent of cord-cutters, but 22 percent of cord-nevers plan to subscribe to a traditional TV service in the next six months. GfK said the data comes from a survey of 10,000 U.S. respondents.