Walmart to Give Customers Discounts for Shopping Online, Picking up in Store
Walmart, after abandoning its $49-per-year Amazon Prime-like membership program in February less than a year after launch (see 1701310045), came up with a new way to reward online customers that’s outside of the e-commerce giant’s turf. In a Wednesday blog…
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post, Marc Lore, CEO of Walmart U.S. eCommerce, announced the retailer’s discount program for customers who shop online and pick up the items in store. For customers who prefer home delivery, Walmart will ship items in two days for free, giving customers the free two-day shipping benefit of Amazon Prime without a membership fee. Walmart is leveraging its summer $3 billion purchase of Jet.com for the Pickup Discount program, said Lore, Jet.com's founder. In a post aimed at customers, Mark Ibbotson, executive vice president-central operations of Walmart U.S., said the company is testing pickup solutions including drive-through windows and in-store kiosks. He described the kiosk as a “high-tech vending machine” for online orders that scans a barcode sent to a customer’s smartphone.