HEVC Advance Pool Gets Samsung as Licensor, Licensee
HEVC Advance, the one-stop-shop patent pool to license technology under the H.265 platform (see 1504010051), scored the biggest coup in its two-year existence Wednesday when it announced landing Samsung as both a licensor and licensee. "Having the support of the…
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largest consumer electronics company in the world, and a leader in innovation with one of largest and most important HEVC/H.265 patent portfolios, will help eliminate HEVC/H.265 IP barriers and further accelerate 4K UHD adoption -- a big win for consumers and all market participants," said HEVC Advance CEO Pete Moller in a statement. Samsung is the largest single H.265 licensor in the rival MPEG LA pool, which declined to comment. Moller confirmed to us that Samsung is the first new HEVC Advance member to take advantage of an option to belong to both patent pools.