Imax, Warner Agree to Produce 3 ‘Premium’ VR ‘Experiences’ Over Next 3 Years
Imax and Warner Home Entertainment will develop and release three “premium” interactive virtual-reality “experiences” over the next three years under a “co-financing and production agreement,” the companies announced. One such experience a year will be developed, based on Warner’s “most…
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highly anticipated upcoming blockbuster films,” including Justice League, Aquaman and a third project to be named later, they said. All the projects will debut at Imax VR Centres for “an exclusive window” before being released to other VR platforms, including in-home and mobile offerings, they said. Imax officially opened its “flagship” Imax VR Centre in Los Angeles Jan. 6 and plans to have a total of six “pilot locations” up and running throughout the world by midyear (see 1702240002).