Pandora's Premium On-Demand Service to Launch This Week on Devices, Cars
Pandora is launching its $10-per-month Premium on-demand service Wednesday on mobile devices and for cars, it announced. Premium will be available first on iOS and Android smartphones, Google Chromecast, Apple CarPlay, Android Auto and in vehicles from General Motors, Honda,…
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Hyundai, Mazda and Subaru. It will be available on other platforms, including desktop and “popular connected devices,” in coming months, Pandora said. Juggling three tiers, the company is offering existing subscribers to Pandora Plus -- its $4.99 mid-tier subscription that went live last year -- six months of Premium free. On Friday, an analyst noted Pandora shifted focus from the $5-per-month Plus tier after adding 200,000-250,000 subscribers in Q4 and another 90,000 in January (see 1703100044). Sonos wasn't listed as a launch platform partner for Pandora Premium, and the companies didn't comment Monday.