Pandora Churn Likely to Mirror Other Streaming Services, Says Analyst
Macquarie Securities is modeling Pandora paid subscription churn for 2017 at 4-5 percent, parallel to other paid music streaming services, Amy Yong wrote investors Friday. The analyst is projecting 2017 paid subscriptions for Pandora’s $4.99-per-month Plus service at 4.8 million…
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and at 1.1 million for its $9.99-per-month Premium service that launches this month. That’s at the low end of Pandora’s expectations of 6 million to 9 million paid subscribers. Pandora is an “outperform,” as recently named Chief Financial Officer Naveen Chopra (see the personals section of the Feb. 28 issue of this publication) “could bring financial discipline and a fresh perspective,” the analyst wrote.