Citing 'Challenging Year,' Samsung's Baxter Turns 2017 Focus to Mobile
Samsung Electronics America Chief Operating Officer Tim Baxter led off the company’s CES news conference acknowledging the “challenging year” of 2016, especially regarding the Galaxy Note7, which it had to pull from the market due to faulty battery design. The…
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company is continuing its “intensive efforts internally and with third-party experts to understand what happened and to make sure it does not happen again," Baxter said. The company will share the root cause report on the Note7 soon, Baxter said Wednesday in Las Vegas. Areas of 2017 focus include mobile devices, he said. For TVs, another area of focus, the firm added search features to make it easier to find 4K and HDR content, said Executive Vice President WonJin Lee. It's launching Samsung Checkout to offer a fast way to find, buy and watch 4K content, partnering with Fandango Now, Rakuten and TV Digital, said Lee. Its Chromebook line now has 2 million apps, said Vice President Alanna Cotton.