Viacom Brings Another Advertising Breach of Contract Suit Against MGA
Viacom, which previously sued toy company MGA Entertainment over an unfulfilled advertising agreement (see 1608120051), is suing it again over new allegations. In a breach of contract complaint (in Pacer) filed Thursday in U.S. District Court in Los Angeles, Viacom…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
said that MGA -- “apparently undeterred” by the previous judgment against it -- is refusing to pay the cable programmer $200,000 owed for Little Tikes toy ads aired on VH1 and Country Music TV (CMT) during the second half of 2015. Viacom said MGA's Haworth Marketing + Media, which ordered the VH1 and CMT ads, has at the same time been paying for ads it ordered on Nickelodeon. MGA didn't comment Friday.