Green Monday Holiday Season's No. 5 Online Spending Day, Says ComScore
Despite its waning importance in recent years, Green Monday sales from PCs rose 15 percent year on year to $1.62 billion, comScore reported. That’s an “encouraging sign” for the last major buying week, said CEO Gian Fulgoni Wednesday. It was…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
the No. 5 online spending day. Analyst Adam Lella told us high spending on Nov. 29 can be attributed in part to extended Cyber Monday deals that some retailers offered, along with “natural spillover from the biggest promotional day of the year." Green Monday used to be the No. 1 holiday spending day, before Cyber Monday came to the fore, he noted.