LeEco Part of DirecTV Now Offering
Consumers who buy a LeEco smartphone or 43-inch TV through Jan. 5 qualify for free access to AT&T's new streaming service (see 1611280058 and 1611290039) for three months, the new entrant to the U.S. announced Tuesday. The tie-in with DirecTV…
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Now was the “truly disruptive” content partnership that LeEco had hoped to announce with the Nov. 2 debut of its products in the U.S. market, its representatives said. LeEco and Vizio, which it's buying, get exclusivity for DirecTV Now functionality until partnerships with Samsung and other smart TV makers kick in sometime in 2017. DirecTV Now also will be available through a wide array of Android, iOS and Amazon Fire devices from day one. “It's not very disruptive if it is only a short window of exclusivity, and in the end many devices will be able to stream the service,” Paul Gagnon, IHS Markit director-TV sets research, emailed us Tuesday.