4K Streaming Devices Driving TV Adoption, But Slow Internet an Issue, Says NPD
The rise in interest in 4K-capable streaming media players is helping drive Ultra HD TV adoption mainstream, said a Tuesday NPD report. Some 38 percent of consumers surveyed said they’re very or somewhat likely to use a 4K TV in…
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the future, up five percentage points since Q1, NPD said. As of Q3, 87 percent of installed 4K TVs had active internet connections, showing an interest among 4K TV owners in streaming media. Recent 4K-capable streaming media device launches from Amazon, Google and Roku will boost the transition to 4K TV adoption, it said. In Q3, 32 percent of U.S. internet homes had at least one installed streaming media player, up by 7 million homes over the past year, said NPD. But only a limited number of streaming media player owners have used a 4K streamer, said NPD. An internet connection speed of 25 Mbps or higher is recommended for 4K streaming, and currently about 5 million U.S. households have the broadband infrastructure required, it said.