Harman Executive Sees Connected Cars Gaining Share
Connected cars will continue gaining share of all autos, said Harman's Michael Mauser, president-lifestyle audio, at an investor conference Wednesday webcast from New York. Cybersecurity, over-the-air updates and data analytics are important, he told Wells Fargo attendees. The automotive market’s…
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27 percent take rate for connected cars will rise to 30 percent in the next three to five years, he predicted. Harman is building out sales channels through InMotion Entertainment stores in airports and through AT&T, Sprint and Verizon stores, he noted. His company got an autonomous driving assist in buying TowerSec earlier this year (see 1601050057), Mauser said.