OTT, Ultra HD Blu-Ray Account for Most HDR Content, Dolby Executive Tells SMPTE
Over the top and Ultra HD Blu-ray are “the largest amount of HDR content that’s available to the consumer,” said Walt Husak, Dolby Labs director-image technologies, at the Society of Motion Picture and TV Engineers conference in Hollywood. Amazon, Netflix…
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and Vudu collectively have “several hundred hours worth of” Dolby Vision high-dynamic-range content available, he said. Adaptive bit-rate streaming, designed to improve the performance of OTT services by eliminating buffering and other unwelcome phenomena, to “a certain extent, it’s a lie,” said Giraffic CEO Yoel Zanger, also at the conference last week. “Consumers are paying and subscribing to services in 4K or in HD,” when “in fact, maybe 50 or 70 percent of the time,” they’re not getting it because of limitations from the “complexities of the ecosystem,” he said. Giraffic markets apps-embedded “adaptive video acceleration” technology for improving OTT delivery. A challenge "is that 20 percent of the users suffer bit-rate switching every 30 seconds” in streaming OTT content, said Zanger.