Smartphones a Competitive Category, as Electronics Spending to Rise, Marketing Firm Reports
Consumers expect to spend more on electronics this holiday season, said a survey of online shoppers done in August by marketing platform company HookLogic, which Criteo is buying. Eighty-eight percent said they'll spend the same or more as in 2015.…
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Calling 2016 a “leap year,” HookLogic said Tuesday that millennials will invest in interactive virtual reality gaming, primed by the augmented reality phenomenon ushered in by Pokemon Go (see 1609300029). Millennials will get their “first drone,” it forecast. And “Grandma” will upgrade to the iPhone 7, HookLogic said. More product detail web pages are looked at in videogaming and smartphones than in other categories, reflecting competition and the amount of information consumers want, said the study.