Device Makers, Studios Working Well on Promoting 4K, Not Just Streaming, AV Executive Says
AV retailer Video & Audio Center has a 65 percent attach rate for Ultra HD Blu-ray players with the purchase of 4K TVs, Corporate Director Tom Campbell told us last week at a Home Technology Specialists of America event in…
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Chicago. Campbell credited affordable pricing for Samsung’s 4K Ultra HD Blu-ray player, the first to market, and “the way we demo” TVs using 4K Blu-ray rather than 4K streaming content. Video & Audio Center now is selling software to show off 4K resolution and high dynamic range “that you can’t get through streaming,” Campbell said. He noted recent synergy between the electronics industry and studios, with Twentieth Century Fox President and Digital Entertainment Group Chairman Mike Dunn also being a member of the CTA executive board and Starz Chief Strategy Officer John Penney a CTA board trustee: That's leading to a unified effort between the camps, something that hasn't always been the case. About a fifth of the marketing real estate on Ultra HD Blu-ray titles Lucy from Comcast's Universal and Fox’s The Martian is devoted to technology, said Campbell.