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Pandora Builds Out Artist Platform With Messaging, Metrics, Feedback

Pandora redesigned its Artist Marketing Platform to simplify how artists expand an audience, track progress and connect with fans, it said in a Monday news release. With a messaging app, artists can record a short audio message, customize the message…

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with images or calls to action, set it to play before or after a specific track and geo-target fans by market, it said.