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Sonos Focusing on Software, Integration, Partnerships, Which Include DT, Spotify

Sonos announced voice control integration with Amazon’s Alexa voice engine at a Tuesday news conference in New York, as expected, while Sonos will work with a variety of other companies on the connected home. Partners include Deutsche Telekom’s Qivicon. DT…

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is private-labeling Sonos under the company’s Qivicon smart home platform and will make it available to other carriers including Dutch telecom KPN, said Brad Duea, Sonos managing director/general manager-Americas-Pacific, in an interview. Sonos also said it's integrating with Spotify Connect, enabling subscribers to control Sonos from within the Spotify app. Pandora will follow in 2017, said Sonos; its roster has 80 music streaming music services, said Chief Marketing Officer Joy Howard.