Univision Buys Gawker Sites for $135 Million; Gawker.com to Shutter
Univision Communications Inc. will buy the digital media assets of Gawker Media Group for $135 million as part of Gawker's bankruptcy proceedings, UCI said in a release Thursday. The deal includes the Gawker blogs Gizmodo, Jalopnik, Jezebel, Deadspin, Lifehacker and…
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Kotaku, it said. “UCI will not be operating the Gawker.com site.” The Gawker blog announced in blog post Thursday that it will shut down next week. The digital assets will be integrated into Fusion Media Group (FMG), a UCI division that “serves the young, diverse audiences that make up the rising American mainstream.” The deal increases FMG's digital reach to nearly 75 million unique visitors, the release said. The deal builds on the company's previous investments in The Onion (see 1601190067) and The Root, it said.