Amazon Plans Big Increase in Video Content Spending, Production
Amazon plans to nearly double what it spends on original video content in the second half of the year over what it spent in the back half of 2015, and close to triple the number of new Amazon Original TV…
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shows and movies, Chief Financial Officer Brian Olsavsky said Thursday during the company's Q2 earnings call. The company also is expanding its Amazon Prime video offering to India, he said. During the quarter, the company launched Amazon Video Direct, a distribution service letting content creators make their video content available to Amazon customers through Prime Video, one-time purchase, rentals or ad-supported viewing, it said in a news release. For the quarter, the company had net sales of $30.4 billion, up 31 percent, and net income of $857 million or $1.78 per share, compared with $92 million or 19 cents per share a year earlier.