Parks Finds Awareness of Smart Home Products Is Low
Fewer than 30 percent of U.S. broadband households know where they can buy smart home products or services, said a Parks Associates survey report Friday. Two in five U.S. broadband households familiar with smart home products or services learned about…
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them from TV or the Internet, said analyst Eddie Accomando, while 27 percent learned about them via radio. Thirty-one percent of respondents said they would prefer a home security provider, 23 percent said an ISP and 12 percent opted for the pay-TV provider choice, said Parks. “To move the smart home from early adopters to the mass market, companies and industry players must address low consumer awareness,” said Accomando.