BET Purchases Soul Train Brand and Content
Viacom's BET Networks purchased the Soul Train brand and library of video content from InterMedia Partners and Yucaipa Cos., BET said in a news release Monday. BET said the acquisition will let it build on the Soul Train Awards it…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
relaunched in 2009 and gives it opportunities for ancillary revenue such as live events and consumer products.