Programming Metadata Could Lead to Better-Tailored TV Offerings, Videonet Says in Report
Forget TV genres; scene-level metadata that would allow for recommendations based on such criteria as a program's dialogue or the viewer's mood are part of the data insights available to TV service providers, Andy Aftelak, Arris director-advanced technology, said in…
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an introduction to a Videonet report, "Boosting Television Prospects With Enriched Data Analytics," that Arris announced on its blog Monday. Data about how people do their over-the-top viewing needs to be wed to customer demographic profiles, which can lead to better recommendation engines, which in turn reduce churn and optimize content acquisition, the report said. That metadata, gleaned from set-top boxes and server logs, also could better monetize niche channels, since those data sources are more reliable than audience measurement panels and thus would account for streams that traditionally get overlooked, it said. And such data could be used in making the "joins" of commercial breaks in an attempt to counter ad blocking, Videonet said.