‘Ecosystem’ for Ultra HD Blu-ray ‘Coming Together,’ Says BDA’s US Spokesman
Ultra HD Blu-ray content is coming, and it may be more plentiful than 3D was at first, Samsung executive Dan Schinasi, the Blu-ray Disc Association’s U.S. spokesman, told us at CES last week in Las Vegas. “Here’s the box, we’re…
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taking orders, and there will be content,” said Schinasi, Samsung Electronics America senior manager-TV product planning. That the major studios collectively have pledged publicly to supply 100 Ultra HD Blu-ray titles in time for the holiday selling season is “not a bad start,” he said: “Studios are coming together, there’s certification.” Schinasi thinks it’s unlikely industry will see a repeat of the exclusive bundling that gave consumers access to compelling Blu-ray 3D titles only if they bought specific models of 3D TVs. For 3D, he said, "The studio wasn’t going to foot the bill by themselves, and we had to sponsor a large chunk of that.” It’s "a different world” for Ultra HD Blu-ray versus 3D Blu-ray, Schinasi said: “There’s not going to be these bundled titles. There’s going to be a lot more content to choose from. We’re in a different time and place.”