Philips' Application for ‘hdr’ Trademark Registration Progresses at PTO
With a week to go before CES, where high dynamic range figures to be a big issue, Philips appears to be inching closer to landing Patent and Trademark Office registration of the “hdr” trademark, agency records show. According to a…
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Dec. 5 notification, the Philips application (serial number 79162105) is due to be published Tuesday in PTO’s Official Gazette, setting in motion a 30-day comment period during which outside parties may file oppositions. Barring such oppositions, PTO under its customary procedures would grant Philips registration of the “hdr” mark a short time later. The lower-case "hdr” is included in the image accompanying the application. It remains a mystery how Philips would use the trademark if granted the registration. The Philips HDR proposal, one of two proprietary systems along with Dolby Vision to be designated as HDR options in the Ultra HD Blu-ray format, is based in the same Philips Intellectual Property and Standards office from which the trademark application emanated. But Marty Gordon, a spokesman for the Philips HDR team, said that team has no plans to use the logo in its forthcoming activities to win adoption of the Philips HDR system. Representatives of corporate Philips or the various entities like Funai and TP Vision that have licensed the Philips brand for TVs and other CE products didn’t comment.