Online Shopping Growth Slowed to 8% This Week, Adobe Says
After a torrid rate of holiday-season online and mobile shopping growth (see here, 1512030017 and 1512020033), Adobe said Monday that growth slowed on the Web to 7.7 percent. Average order values (AOV) for electronics, down year over year, reached a…
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peak on Thanksgiving at $162, and fell since Cyber Monday, the company said. Consumers spent $149 on average for electronics so far this season, compared with $176 in 2014, it said. After a record-setting Black Friday ($2.74 billion) and Cyber Monday ($3.07 billion), Monday of this week and Dec. 14 are forecast to be the third- and fourth-highest online sales days of the holiday season, Adobe said. Online sales for Dec. 7 were forecast to have reached $1.92 billion, while online sales for Dec. 14 are expected to hit $1.95 billion, Adobe said. Mobile’s influence continues to be felt, at 27 percent of online sales revenue ($2.5 billion) during the first six days of December, Adobe said. That’s down from a record 32 percent over Thanksgiving weekend, it said. Findings are based on aggregated and anonymous data from 3.7 billion visits to 4,500 retail websites, and Adobe measures 80 percent of online transactions from the top 100 U.S. retailers.