Connected TV Shipments Growing, Says Strategy Analytics
Global shipments of connected TV devices, which include smart TVs, videogame consoles and digital media streamers, jumped 18 percent in Q3 to 52.7 million units, from 44.5 million in Q3 2014, Strategy Analytics reported. Shipments of smart TVs, which have…
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the largest share (47 percent) of installed connected TV devices, grew 26 percent to 30.1 million units, the research firm said Tuesday. Consumers “increasingly expect their next TV purchase” to be a smart TV, it said. Samsung remained brand-share leader in smart TV shipments, followed by LG.