Incompas, NTCA Survey of Video Market 'Empty,' Flawed, NAB Says
Incompas and NTCA efforts to influence the dialogue in retransmission consent reform have been "empty" and lacking any real evidence of a failing video market, NAB said in an FCC filing posted Thursday in docket 15-216. It responded to a…
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joint Incompas/NTCA survey released earlier this month supposedly showing deep problems in the video market (see 1510200049). NAB said the survey of Incompas and NTCA members was "far from scientific" and overflowing with flaws, "starting with the fact that it was obviously conducted to produce a policy-driven outcome." The language used in the survey results seems to point to the survey using particularly loaded language, and it didn't include questions that would have undermined a narrative that blames broadcasters, NAB said. The questions not asked include inquiring about profitability of voice and broadband services, about broadband subscriber trends, and about how ratings play into programmer payments. While the survey asked about retrans negotiations, NAB said, "apparently no such questions were asked about ... negotiations with non-broadcast programmers." Nor did the survey give hard data about retransmission fees, the group said: "There is a far cry from describing a rate increase as '100%' versus detailing the actual figures," which could be pennies. NAB also criticized Incompas and NTCA's argument that retrans fees hurt broadband adoption rates, because "causation is tenuous, to say the least, especially consider how many other costs are baked into a consumer's pay TV bill ... including but certainly not limited to the cost of nonbroadcast programming and the sky-rocketing costs to lease or buy mandatory in-home equipment."