Most Broadcasters Will See Shrinking Bids, Says Fletcher Heald Blog
Broadcasters considering participating in the reverse auction must begin planning now to have their forms in order by the Dec. 18 short-form application deadline, said Fletcher Heald attorneys Davina Sashkin and Ashley Ludlow in a post on the firm’s blog…
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Monday. Broadcasters should also realize that some bids “will shrink, perhaps dramatically” over the course of the auction, the blog post said. “While some stations on some channels in some markets may not encounter such shrinkage, they will likely be in a slim minority,” said the blog post. “Would-be participants should be prepared to deal with eventual bids well below the tempting numbers dangled by the Commission to encourage participation.” Broadcasters should also take advantage of the commission’s planned mock auctions, the blog post said. “While the FCC has reportedly made extensive efforts to simplify the auction mechanics, whether or not those efforts have been successful remains to be seen. The best way -- and, perhaps, the only way -- to check that out will be to participate in the mock auction.”