Media Industry Backs comScore/Rentrak Merger, Companies Say
Several businesses in the media and digital content industries backed the pending merger of comScore and Rentrak (see 1509300031">1509300031), the companies said in a news release Thursday. Among the companies expressing support for the transaction were ABC, CBS, CNN, ESPN,…
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NBCUniversal, Spotify and Viacom. "The new company will have an improved ability to deliver what the media industry have long been asking for -- a comprehensive cross-platform measurement system that accounts for all the ways in which content is consumed," said the release.