UHD Alliance Sees Coming Out With Dual-Logo Compliance Program Next Year
The UHD Alliance foresees coming out with two logo programs, one for alliance-compatible devices, and a step-up for “premium” devices, alliance President Hanno Basse told us Saturday in Berlin at IFA. The alliance plans to have “a lot of things…
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to share” at January CES, including details on its logo, licensing and compliance programs, said Basse, who's Fox’s corporate chief technology officer. The dual logos will apply only to the hardware, not the content, he said. The testing the alliance has done to help draft its specifications (see 1508310035) involved “several hundred” consumers, mainly in Los Angeles, Basse said. “They had the chance to compare a multitude of different viewing experiences, so to speak.” Philips, backer of one of two optional high-dynamic-range systems in the Ultra HD Blu-ray spec along with Dolby Vision, is among the latest companies to join the alliance, Basse said.