Univision, Common Sense Campaign Against Homework Gap
Univision and Common Sense Media are kicking off a campaign to highlight the importance of Internet connectivity to education, the broadcaster said in a news release Monday. Called ¡Avanzamos Connectados! (Connected, We Advance!), the campaign will use public service announcements,…
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news segments and educational outreach to address “the homework gap” -- the disparity between schools that are connected to broadband and homes that are, Univision said. ¡Avanzamos Connectados! will focus on informing parents about the relationship between broadband access and education, provide guidelines for safe Internet use, and “connect Hispanics with local resources to get broadband access and computer hardware at the best value,” the release said. Along with the public service announcements and outreach, Univision and Common Sense will use phone banks, Facebook and Twitter town halls to speak with families about the program, the broadcaster said. Univision is also launching a text messaging platform and a new section of its mobile website that will help parents identify discounted broadband and computer services by ZIP code, and find local Internet training, it said. The Hispanic Heritage Foundation, Latinos in Tech Innovation and Social Media, League of United Latin American Citizens, National Hispanic Media Coalition and National PTA are also involved in the program, it said.