NBA, Univision Deportes Pair To Provide Spanish-Language Content
The NBA and Univision Deportes made a deal that will give viewers Spanish-language NBA content across Univision Deportes’ multimedia platforms, said a news release from Univision Monday. Univision Deportes Network will play NBA Action in Spanish starting Thursday, the release…
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said. UniMás network will also show Zona NBA, a new season-long, one-hour weekly show produced by Univision Deportes delivering basketball content in Spanish as well, the release said. The show will debut during the upcoming NBA Playoffs and run through the end of the NBA Finals. The partnership was formed because Hispanics make up 18 percent of the NBA’s fan base, the release said.